MagnetMail's contact management system provides powerful list management and database search capabilities. Through the contact management system, you can build email groups, filter data into targeted recipient groups, and manage individual recipients. Specifically, the contact management system let's you:

Import Data and Add Recipients. Adding recipients to the MagnetMail database is easy. You can upload records from your database by using a CSV (Comma Separated Value) file.

Individual recipient profiles include standard fields such as first and last name, address, phone, fax, etc. as well as up to 5 customizable fields (e.g. membership number, web site address, notes, etc.). Custom fields can be alpha or numeric and can contain up to 50 characters.

Create Groups. Email messages are delivered to discrete groups that you create. You can create an unlimited number of groups, such as customers, newsletter recipients, conference invitees, press, etc.

Perform Advanced Searches. MagnetMail's advanced search capabilities allow you to create groups based on a recipient's personal data and responses to your email messages. For example, you can create a group of recipients who clicked on a specific link or a group who opened a certain email, but did not click on a link.

Search criteria includes all profile fields as well as:

• Emails sent or not sent to recipients
• Emails opened or not opened by recipients
• Links clicked through or not clicked through by recipients
• Hard or soft bounced messages

Export Data. Transferring data back to your main database is easy. You can export all or part of the data from the MagnetMail database back into your original system in a CSV file format.