MagnetSurveys' key advantage is that it allows you to embed surveys and forms directly into emails, which can then be broadcast to your lists. All MagnetSurveys emails are delivered by MagnetMail - an industry-leading HTML email application.

The system makes it easy for recipients to respond, and thereby increases the likelihood they will. Recipients input their answers directly into the MagnetSurveys emails they've opened and submit them with a mouse-click. The data is captured and displayed in the reporting section.

MagnetSurveys also can be used as a stand-alone survey tool for your web site. Specifically, you have 3 publishing options:

• Distribute surveys via email, only
• Post surveys to your web site, only or
• Distribute your surveys by email AND post them to your web site.