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One
of MagnetMail's main value propositions is its powerful tracking capabilities.
For every email distribution, you'll receive statistics such as:
- Number
of emails SENT
- Number
of emails DELIVERED
- Number
of emails BOUNCED
- Number
of emails OPENED
- Number
of CLICK THROUGHS
- Number
of UNSUBSCRIBES
Not
only does MagnetMail tell you the raw numbers, IT ALSO TELLS YOU WHO.
By clicking on the "Details Button" (the far right column of the Tracking
Page), you can see the users associated with each category and create
groups of those users. So, for example, you can see who opened a particular
email, or clicked on a particular link, and determine the best follow
up strategy.
MagnetMail
compiles a historical record for every recipient. For each email distribution,
an individual's record shows:
- Whether
the email was delivered successfully or bounced
- Whether
the email was opened or not opened
- Which
links were clicked in a particular email
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